Beam Impact app

In my time at Verishop I worked as the product designer and product owner on the ecommerce and social commerce teams. I worked on both the responsive web and iOS platforms.

  • • Full redesign of the PdP: Led design direction and execution on full page redesign as well as multiple AB tests on PdP

    • Bookmark feature and flow on web and iOS: Redesigned how users save items to collections

    • Reenvisioned browsing UGC on web: Designed a more consumable way to look at products you love from creators you care about

    • Redesigned the Brand profile experience to highlight independent brand attributes as well as make them more shoppable

  • • Conducted generative research study on key motivators for content creators by way of remote card sorting exercise and user interviews.

    • Conducted Usability Studies post launch for our brand profile pages to optimize the experience for end users.

    • Disseminated several surveys to establish behavioral archetypes

  • Web experience: UGC content redesign generated a 17% lift in AOV and 20% lift in Items per order.

Category page redesign (extended grid, added visual filters)for a more discoverable experience

Redesigned brand pages(added top section with about, visual filtering and UGC) for more engagement and discovery

Designed a shoppable UGC responsive web experience

Web